If you’ve begun doing research on how to market your restoration construction business it’s likely that you’ve stumbled upon two key strategies, SEO and Pay-Per-Click (or PPC) ads. These are undoubtedly effective, but implementing them can be bit tricky. Don’t lose hope, there are a few simple strategies that will help you master these marketing tools.
Optimizing your SEO is a proven tactic to increasing traffic to your website and funneling that into business inquiries and even new client acquisition. As such, if you have the budget, hiring a SEO marketing company to handle that for you is the easiest way to see results. If you don’t have the budget for an SEO marketing company yet, don’t be discouraged; it’s not as hard as you’d think to DIY your marketing strategy. One thing to note is that while using your social media to advertise is essential it is a separate strategy from SEO, in fact Google ignores most links from social media sites when raising your SEO. Having content on your site that outside sites might link to is a great way to boost your SEO, which is why a lot of companies now have a blog portion of their website. If you’re not a writer you can use that to curate content, if people find it on your site and share it it will boost your SEO.
PPC ads also boost your SEO as well as being an excellent way to get your brand name seen. One of the advantages of PPC ads is that unlike with traditional ads you only pay if someone clicks on your ad, or to phrase it another way, you are only paying for results. As well they are easy to alter and change which allows you to target customers more accurately. Keep your ad simple and direct. You have less character available to you than you do in a tweet, so you want to be direct and choose your words carefully. For more information on PPC visit Stellar SEO.
These strategies are simple and after time you will see a difference in customer acquisition. Keep in mind that these are not “campaigns” or temporary but the reality of how to advertise online, so you’ll want to adjust your strategy when necessary. Especially with SEO however this is an ongoing process.